Implement a Legally Compliant Cookie Banner

A professional Cookie Banner is indispensable for every website today. Learn how to design a legally compliant banner that captures user consent whilst not impairing the user experience.

The Legal Basis
Cookie Banners

According to the GDPR and the ePrivacy Directive, cookies may only be set with the explicit consent of users. This primarily concerns cookies that collect personal data for advertising or analysis purposes. The Sels Öl + Fett GmbH & Co. KG has no influence on this data processing.

Banner Structure and Selection Options
Standard View

Data Protection & Cookies: This website uses cookies. If you continue to use the website, you agree to the use of cookies.

The standard option offers a simple, straightforward choice for users who wish to proceed quickly.

Important Links and Information
Mandatory Information in the Banner

Your cookie banner must contain a clear link to the detailed Privacy Policy. This is legally required and allows users to fully inform themselves about data processing.

The link to the Cookie Policy should be prominently placed and clearly identifiable as such. Use descriptive link texts such as "Cookie Policy" or "Further Information".

Consent Acquisition: Three Automatic Scenarios

Consent can be acquired in various ways. Modern cookie banners offer flexible options to optimise the user experience whilst remaining legally compliant, as processed by https://automattic.com/privacy/.

Active Button Interaction

Consent is acquired after the user has actively clicked the "Accept" button. This is the most legally secure method and complies with the GDPR's opt-in principle.

Scroll-based Acquisition

Consent can also be acquired after the user has scrolled down the page. This method interprets active continued use as implicit consent.

Time-based Acquisition

After a defined period of 30 seconds, consent is automatically considered granted if the user has not actively rejected the banner.

Banner Dismissal: Timing is Crucial
After Button Click

The banner is immediately dismissed after the user clicks the "Close and Accept" button.

After Scrolling

If scroll-based consent is activated, the banner automatically disappears once the user scrolls down.

After 30 Seconds

With time-based consent, the banner is automatically dismissed after the defined period.

Consent Validity Period
180-Day Storage Duration

The granted cookie consent remains valid for a period of 180 days https://automattic.com/privacy/. After this period, the cookie banner will be displayed to the user again, and new consent must be obtained.

This regulation ensures that users are regularly informed about cookie usage and can adjust their settings if required. The 180-day period corresponds to common recommendations for cookie consent management.

After the expiry of the period, all stored consents are automatically deleted, and the user starts with a "clean state" without previous cookie preferences.

180
Days Validity

Duration of stored consent

100%
Renewed Consent

Automatic re-evaluation after expiry

Best Practices for Implementation
Use Clear Language

Avoid legal jargon and complicated phrasing. Users should understand at a glance what is involved and what options they have.

User-Friendly Design

The banner should be easy to read without excessively impairing website use. Use sufficient contrast and appropriate font sizes.

Mobile Optimisation

Ensure that the cookie banner is optimally displayed on mobile devices too and that all buttons are easily accessible.

Maintain Documentation

Log all consents with a timestamp and saved settings. This is important for the burden of proof according to GDPR. https://automattic.com/privacy/

Regular Updates

Regularly check your banner for up-to-dateness and legal compliance. Data protection laws are constantly evolving.

Prioritise Data Protection

Cookies may only be set after the explicit consent of the user. This requirement arises from the GDPR and the ePrivacy Directive. The Sels Öl + Fett GmbH & Co. KG is not responsible for data processing by third-party providers and has no influence over it.

Summary and Next Steps

The legally compliant implementation of a cookie banner is an essential component of every modern website. With the correct settings, you create transparency, fulfil legal requirements, and uphold your users' rights.

01
Define Banner Design

Choose between standard and individual selection

02
Configure Texts and Links

Link Cookie Policy and Privacy Policy

03
Select Collection Method

Set button click, scroll, or time delay

04
Set Validity Period

180 days as recommended standard

05
Test and Optimise

Check functionality and user experience

Made with